ABC cancels “Selfie”

Selfie posterABC won’t be taking another Selfie anytime soon.

The network announced on Friday that they have opted not to order additional episodes of the situational romantic comedy beyond its initial 13-episode order. The network will air the comedy series this upcoming Tuesday, which would be the show’s seventh episode, but it’s unclear whether or not the remaining six episodes will be aired or not. At least two more episodes were scheduled to air in November but ABC announced that they would air holiday specials in Selfie’s timeslot in December, suggesting that the full 13 episodes will not be aired.

The series was a modern take on My Fair Lady, starring Karen Gillan (Doctor Who) as Eliza Dooley, a woman obsessed with the idea of achieving fame through the use of social media (including Instagram, where she posts selfies). After an embarrassing incident on a company flight, Eliza begins to worry that “friending” people online is not a substitute for real friendship and she seeks help from co-worker Henry Higgs (John Cho), a marketing image guru.

Despite a clever social-media promotion leading up to the pilot, things started to look gloomy when the network axed Selfie’s time-slot companion, Manhattan Love Story. ABC hoped that Selfie could find an audience, but the show continued to struggle in the ratings. Last Tuesday’s back-to-back episodes didn’t help as it drew 3.5 million viewers and 0.9 in the 18-49 demographic. Overall, Selfie averaged 4.7 million viewers and a 1.5 rating among adults 18-49, including DVR playback.

Selfie becomes the fourth freshman sitcom to be axed this season, joining Manhattan Love Story and NBC’s Bad Judge and A to Z.

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