Warner Brothers announced today that they have bumped up the release date of Batman v Superman: Dawn of Justice from May 6, 2016 to March 25th, 2016.
The movement of the film by six weeks appears to be a victory for Marvel Studios, as Captain America 3 and Dawn of Justice were looking to face off to see which movie viewers would likely flock to. Several movie analysts didn’t understand the showdown of having two blockbuster movies facing off against each other.
An executive from Warner Brothers stated the move was “not flinching” and that “it’s a fantastic corridor for us.”
Let’s be honest, Warner Brothers did flinch, but it isn’t flinching in the sense Warner Bros/DC Comics is waving the white flag to Marvel.
DC and Marvel both would have taken hits in their profit margin had the films released on the same day. With Warner Brothers being the studio to flinch and move, it assures them that Captain America 3 won’t eat up some potential profit of Dawn of Justice and vice versa.
The fact is, it’s a smart move for both companies, although Marvel and their hardcore fans will see this as a massive ego and confidence booster that Warner Brothers/DC flinched first. In reality, splitting comic book fans of both DC and Marvel is a horrible idea. Yes, Warner Brothers flinched, but they took the black eye by coming to their senses and realizing that splitting their target audience serves no benefit for both studios. Could they potentially be worried that more viewers would go see Captain America 3? Absolutely, but Warner Brothers is starting their franchise while Marvel is already an established franchise. If you’re growing a new franchise, it’s best to let it gain traction than going up against a giant, right?
Some will argue that it’s not a good sign for the film being released in March, often considered as a “dump month” for movies. However, films have found success being released in March, such as Oz: The Great and the Powerful, The Matrix, The Hunger Games have found success. Even Snyder directed films such as 300 and Watchmen found success in March.
Buried in all the news was Warner Brothers announced nine dates for DC Comics films between 2016-2020. The release dates are:
- Aug. 5, 2016: Untitled DC Film
- June 23, 2017: Untitled DC Film
- Nov. 17, 2017: Untitled DC Film
- March 23, 2018: Untitled DC Film
- July 27, 2018: Untitled DC Film
- April 5, 2019: Untitled DC Film
- June 14, 2019: Untitled DC Film
- April 3, 2020: Untitled DC Film
- June 19, 2020: Untitled DC Film
And if you’re wondering, none of these release dates will go up against a Marvel film.